Analysis on the necessity of the third party logis

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Necessity analysis of paper third-party logistics in printing industry the overall level of logistics development in printing and related industries determines and limits the level of logistics development within printing enterprises. We may be able to make a good "logistics" plan in an enterprise, especially the "paper flow" plan, but in the operation, the small environment cannot exist independently from the large environment, and its due benefits are also difficult to fully operate the experimental force control button. The automatic loading system controlled by a microcomputer can realize the loading at a fixed rate

the current specialized division of labor in the printing industry is not detailed, resulting in a large number of resources being wasted in the complicated intermediate links, and low enterprise management efficiency and economic benefits; At the same time, the production mode of small but complete, large and complete (including self-contained logistics system) has seriously homogenized the enterprises, and many enterprises are struggling in the middle and low end of the industry and lack competitiveness

at present, the printing industry (including the supply of printing materials) should vigorously promote professional social division of labor and cooperation (including third-party logistics and even the fourth party logistics), and take the road of win-win rather than mutual extrusion

starting from the "paper flow" supply chain of printing enterprises, this paper puts forward some views on the construction of printing logistics

the link of the "paper flow" supply chain

Paper Logistics (hereinafter referred to as "paper flow") is the most important and largest logistics in the printing production process, and it is the "backbone" of printing logistics. Other printing logistics are supporting and serving it. In modern logistics, the links and forms of "paper flow" can be expressed in table


such a "paper flow" supply chain will greatly break through the "paper flow" process in our concept and connect the original "paper flow" divided into several sections into a complete supply chain. By designing and planning the channels of future tributaries according to such a chain, we can fully consider the relevance of the flow direction of "paper flow" in the utilization of resources, which will benefit all interested parties

characteristics of modern "paper flow"

whether it is traditional "paper flow" or modern "paper flow", its links have not changed much, but the nodes, connections, use of information flow, storage methods, integrity, traceability, extension and connotation of query information, real-time, etc. of each link are different

only in terms of nodes: there are many, single and closed nodes between the links of the traditional "paper flow". For example, paper mills generally do not directly face paper users, but only supply them to sales (suppliers). Compared with it, modern "paper flow" has outstanding characteristics

(1) in the modern "paper flow", the nodes between various links are not only diverse, but also interconnected. Paper mills can face not only suppliers, but also paper users, such as printing mills

(2) the paper specifications, quality standards, output, etc. are not determined by the terminal itself, but by the orders of various customers

(3) customers can access the production information database of the paper mill or the database of the supplier's storage, processing and transportation of paper to query and question. As long as necessary, you can find out all the relevant information of a book in the whole process of book formation (including the origin of paper raw materials, proportion, production time, machine, to the final cutting, packaging, transportation, etc.)

in a word, modern logistics not only makes the "paper flow" change from simplification to diversification in all links, but also makes the paper information that originally existed in the form of intermittent, scattered, uncorrelated, difficult to trace, and only in the form of attachment related, collected, and integrated into a "paper flow" information flow that can exist and be preserved independently, and can be queried in real time or at any time, and traced afterwards. In this case, the emergence and development of "paper mill → printing plant" paper direct supply, third-party logistics and even the fourth party logistics are possible, and will provide new ideas for the future integration of the whole printing industry, printing material production and supply industry and publishing industry logistics. At a time when publishing and printing are increasingly entering the era of personalization and ordering, such discussion and practice are of great value for the full utilization of resources and the transformation of production mode from extensive to intensive, for the integration of enterprise structure in the era of low profit, and for the benefit of specialized division of labor and large-scale operation

current situation of domestic "paper flow"

1 The gap and difficulty of "paper flow" in the printing industry

(1) the "paper flow" in the domestic printing industry not only lags far behind the international level, but also lags far behind the logistics development of other domestic industries

from a worldwide perspective, the logistics industry has risen to one of the three sunrise industries that keep pace with the high-tech and financial industries. The logistics development of many domestic industries has also achieved remarkable results, such as the home appliance industry, large chain supermarkets, etc. its logistics has gradually evolved from the traditional internal supply (Transportation) department "fed" by enterprises to an emerging economic entity and one of the sources of enterprise profits

however, the "paper flow" of the printing industry is hardly called "flow". Most of them are still in the stage of "procurement → transportation → supply" in the traditional sense. Moreover, only taking the publishing and printing industry as an example, there is a serious disconnect between the various links of the "paper flow", with low resource utilization and low efficiency. For example, the paper or other printing materials supply department delivers goods to the printing plant and returns empty; Bookstores go to the printing factory to pull books, and empty cars go to the factory. Can't you pick up books on the return trip of paper or other printing materials, or take paper or other printing materials with you when you go to the factory to pick up books? No, because they belong to different units, they would rather run an empty car than "flow fertilizer into the fields of outsiders". This situation is not commensurate with the development requirements of the publishing and printing industry

(2) after China's entry into WTO, the logistics of various industries has been gradually liberalized, but the four "thresholds" currently facing seriously hinder the development of printing logistics (especially "paper flow")

① no unit or department in the printing industry has conducted systematic research, analysis and design on the theoretical research and technical exploration of logistics problems. In combination with the characteristics of the printing industry, applying the general theories and laws of the development of the logistics industry, studying and exploring the basic ideas, basic modes and basic measures for the development of the industry logistics, formulating relevant rules and standards, cultivating relevant talent teams, and developing relevant logistics technologies are the basic work that must be completed to develop the printing logistics industry. On this basis, relevant enterprises and departments can be guided and driven to actively participate in the construction of the printing logistics industry, Create a good market environment and atmosphere for the development of printing logistics industry

② from the internal perspective of printing enterprises, a considerable number of printing managers have not realized that logistics is the "third profit source" that enterprises can pursue. We do not pay enough attention to reducing logistics costs and underestimate the potential profits. That is, fly ash was tried out in plastic products more than 210 years ago, and a small number of printing enterprises have formulated enterprise specifications and standards in the processes of raw material supply, quality monitoring, delivery, etc. paying attention to reducing unnecessary links and processes is just a simple logistics consciousness and behavior, which has not been systematically planned and designed from the perspective of modern logistics concepts

③ from the perspective of the external market environment of printing enterprises, the atmosphere and technical platform of external logistics, especially the "paper flow" third-party logistics, are not yet available. First of all, the whole industry is not ready to "accommodate" the third-party logistics. Some of the developed printing logistics centers (logistics parks, logistics ports, etc.) are basically a wholesale or trade market for printing materials, which is difficult to equate with the modern logistics concept full of vitality and unlimited business opportunities. There is no "third-party logistics enterprise" among various enterprises in the printing industry To provide an atmosphere for survival, there is a lack of minimum mutual trust and cooperation reputation, and it is difficult to establish consensus and communication at the level of modern logistics. Secondly, the new forms of business communication represented by e-commerce and related technology platforms have not been fully utilized by the printing industry. The printing enterprises' own logistics information management system is difficult to meet the needs of logistics information network. Some enterprises even do not have such an information management system. The biggest obstacle is not the need or technical problems, but also in transportation, logistics, ports It is a matter of understanding to reach more agreements on customs clearance and other aspects

④ upstream and downstream customer management systems such as paper mills, printing material supply departments, publishing houses, newspapers, magazines and distribution departments are not connected with the printing industry, which makes the modern logistics of the printing industry, especially the book printing industry, lack of necessary support platforms

2. Difficulties and expectations of third-party logistics (1) the overall function of third-party logistics is insufficient

China's third-party logistics industry is still in its infancy, and its own and market development are not mature. In developed countries, the third-party logistics has formed a considerable scale. For example, the proportion of the United States has reached 57%, that of Japan is 80%, and that of China is less than 20%. Moreover, the current third-party logistics enterprises in China are mainly transformed from traditional logistics enterprises, foreign-funded new logistics enterprises, and the logistics departments of enterprises. Other enterprises invest in new logistics enterprises (including the fourth party logistics companies transformed from network companies), China Post, railway Logistics suppliers from monopoly industries such as air transport are mostly functional logistics companies with low degree of specialization, few value-added services and great functional limitations. Although these logistics enterprises rely on their own advantages to actively explore new fields, they have generally exposed the problems of primitive and single logistics service function, low operation efficiency, insufficient effective service network and so on

(2) the mode of logistics information communication has not yet broken away from the traditional mode, and the comprehensive cost remains high

the cost of all links in China's logistics industry, such as transportation, storage and distribution, is very low, but the comprehensive cost remains high. An important factor is that the daily work such as order tracking and in transit material management is still mainly completed through traditional communication tools such as (fixed, etc.) and fax. According to relevant statistical data, the internal communication expenses of logistics enterprises account for more than 70% of the total telephone expenses. If the necessary communication is restricted in order to control the cost, the daily operation of logistics enterprises will fall into an embarrassing state. Logistics enterprises urgently need a new way of communication. The author believes that the transformation and adaptation of communication mode is more a kind of concept update. For example, enterprise stations, communication and enterprise VIP e-mail can replace the traditional communication mode to a considerable extent, especially chat communication. Except for the fixed fee, there is almost no additional expenditure

(3) multi head management makes it difficult to effectively integrate resources

the logistics industry is a cross department and cross industry service industry that selects standard tension samples. It involves not only a variety of transportation modes, but also multiple business types. The competent departments have their own regulations and make their own plans, which makes it very difficult for logistics enterprises to integrate resources. It is difficult to reach a unified standard, and there is no unified industry association. Even if the standards formulated by the so-called Logistics Association of a certain industry are difficult to implement in practice

(4) internal and external attacks make it difficult for high-quality logistics enterprises to survive

the first is the obstruction from the vested interests within the logistics demand enterprise. These people often have a great influence in the enterprise and can make decisions on the enterprise's self-supporting or outsourcing logistics

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