Analysis of six lighting market opportunities incl

2022-08-12
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Analysis of six lighting market opportunities in Vietnam/Thailand/India

"going out"—— It is a common topic for led enterprises to enter the overseas market. In the past, many enterprises once focused on developed countries and regions, but in recent years, many have expanded their horizons to emerging markets, and even some relatively backward regions. In fact, many people realize that countries with backward lamp applications and low led penetration are often the best places to "pioneer" and seize the market

in this article, we will integrate the LED market overview including Brazil, Africa, Kenya, India, Vietnam and Thailand for your reference only

Brazilian lighting market

Brazil covers an area of 8.54 million square kilometers, accounting for 46% of the total area of South America, ranking first in South America, second only to Russia, Canada, China and the United States, and is the fifth largest country in the world. Brazil's economy is a free market economy and export-oriented economy, with a rapid development speed. Its GDP exceeds US $1trillion. It is the seventh largest economy in the world and the second largest economy in the Americas. Although Brazil is developing rapidly, its economy is constrained by the country's lack of infrastructure investment. According to the survey report of China (Brazil) investment development and Trade Center, at present, the proportion of lighting, construction hardware and construction tools products imported by Brazil from abroad ranks first, among which Brazilian enterprises express positive reactions to products from China

currently, there are only a few Ge and other international lighting brands in the Brazilian market, and most of them are small and cutting-edge brands, which is a good opportunity for Chinese led enterprises. Generally speaking, compared with other traditional markets, Brazil's trade barriers are relatively small. According to statistics, a total of 72 LED displays were used in the 2016 Brazilian Olympic Games, which was the largest number in previous sessions. In the application of lighting products for the Olympic Games, Chinese enterprises such as Rexroth lighting provided lighting services and solutions for diving venues, while lyade, Zhouming technology, Guoxing optoelectronics, etc. provided LED displays for the Olympic Games

according to the previous analysis of the Brazilian Electricity Association, LED will be the primary source of light in Brazil in the next five years. At present, 95% of Brazil's LED lights come from China, and the total volume is still growing. According to Brazilian media reports, LED lighting has a huge market space in the Brazilian market. Brazilian enterprises are keen to use LED lighting to save energy, and its commercial market is expected to be huge

in addition, the Brazilian government has also formulated a series of energy-saving policies, including reducing the power consumption of residents, businesses, public service places and industries to save energy, encouraging the development and use of efficient lighting products, and jointly investing in public lighting renovation projects with local power companies to eliminate inefficient lighting fixtures. Promote energy-saving lamps and LED products through jointly funded demonstration projects, energy audits and publicity activities with power companies

African lighting market

the development of LED lighting, OLED lighting and display in the African continent is actually quite rapid, which is more than ordinary people's cognition. In 2015, the output value of African led, OLED display and lighting market has reached US $685million. The compound annual growth rate (CAGR) from 2016 to 2026 is expected to be 17.8%. Due to the gradual warming of policy support, new LED lighting government proposals are gradually emerging, which together support the growth of the African lighting market

if the market is divided, the LED and OLED markets in Africa are classified according to display and lighting products. The display part can be divided into mobile device display, consumer TV, outdoor LED display/LED display. Lighting products can be divided into product categories and applications. Product categories can be divided into LED bulbs, LED tubes, led fixtures, solar LED lighting. As for other applications, they can be divided into street lights, downlights, courtyard lighting, ceiling lights, decorative and portable lighting, and other types

future market insights, a research company, said that the current market focus in Africa is that in 2015, the market size of consumer TV alone was US $130million, and it is estimated that by 2026, the compound annual growth rate will reach 18.8%. On the other hand, due to the gradual development of off grid solar power generation in the African market, it will contribute to the development of consumer TV market in rural Africa

as for lighting, in the African LED market in 2015, the overall market value of LED bulbs reached 194 million US dollars. It is estimated that the compound annual growth rate of the solar LED lighting market is expected to be as high as 28.6% by 2026. In terms of product application, street lamps accounted for the highest proportion of African lighting market in 2015, up to 37.6%

manufacturers sprinting in the LED, OLED display and lighting market in Africa, including American LED manufacturers Cree, Samsung Electronics, Ge lighting, sharp, OSRAM, Dako electronics, Eaton, LG display, Belgium Barco, luceco Ltd, LED lighting SA, Eagle Lighting, etc., are still a market with great development potential

Kenya lighting market

Kenya is a typical developing country with sufficient sunshine, but a serious shortage of power supply. At present, the main lighting tool in the market is kerosene lamp. 75% of Kenya's population is engaged in agriculture and animal husbandry, and the electrification process in rural areas is slow. Many local farmers in Kenya can't afford electricity, or live in areas where electricity is not widely available. Therefore, many new energy companies aim at rural solar power warehouses in Kenya. It is reported that Kenya has set the deadline for changing the mode of power generation as 2017. In fact, with the price of kerosene rising year by year and the pollution caused by kerosene lamps, Kenya's demand for environmentally friendly lighting lamps is imminent

it is understood that the Kenyan government has promised that by 2025, electricity will cover 70% of the population. With the falling prices of LED lamps, batteries and solar panels, coupled with the innovation of business plans, millions of households in Africa and other regions are likely to be able to give up kerosene lamps and incandescent lamps and use more advanced lighting fixtures

for a long time, the current situation of the use of lamps in Kenya is quite backward, and only 19% of the population uses electric lighting equipment, which means that 34million people still rely on polluting and dangerous lighting resources. About 90% of the rural population in Africa has no power supply, and 75% of households in Kenya still use kerosene lamps. Moreover, there are no street lights in the small streets of many cities. Since September 1st, 2009, the first phase of the EU ban on the elimination of incandescent lamps has officially taken effect. According to the EU timetable, incandescent lamps will gradually withdraw from the market by September 2012, which will help Chinese lighting enterprises stabilize the export market share of energy-saving lamps

analysis shows that the LED market penetration is low, so the prospect is quite optimistic. The United Nations "light Africa" charity and development plan aims to provide African users with energy-saving LED lighting fees. Today, Africa is committed to developing sustainable lighting solutions. Driven by the global low-carbon trend, the demand for LED lighting is increasing year by year. At the same time, the African lighting market is becoming an important place for energy-saving lamp export or investment, full of business opportunities. At present, the Kenyan market needs products with low cost, basic lighting functions, reliability, durability and simple operation

Vietnam lighting market

due to the slowing growth of the global LED lighting market, LED manufacturers have invested in emerging markets to find new blue oceans. According to the latest research report, the LED lighting market in Vietnam reached US $271million in 2015, and it is estimated that it will grow to US $348million in 2016, with a growth rate of 28%, making the Vietnamese market gradually favored by LED lighting industry

observe the overall LED lighting market in Vietnam. In the past, Vietnam consumed about 200million traditional bulbs every year, mainly traditional tungsten bulbs that consume more electricity. With the improvement of LED penetration rate, Vietnam's traditional lighting market has continued to decline in the past few years, while the LED lighting market has maintained an upward trend. It is estimated that Vietnam's LED lighting penetration rate will reach about 35% in 2016

due to the low base period of the LED lighting market in Vietnam, the growth rate of the market scale is faster than that of other countries in Southeast Asia. In recent years, with the improvement of consumption power in Vietnam, the market demand for LED lighting will gradually shift from the current main engineering applications to home lighting applications

under the conditions of cheap labor costs in Vietnam, many foreign businessmen have entered and set up factories, so the LED lighting demand mostly comes from the LED lighting demand of new projects. In addition, China, Japan, South Korea and other countries have also launched government development assistance for Vietnam to stimulate the local demand for LED outdoor lighting in the construction of infrastructure projects. However, since most of the project proposals such as the government are controlled by Vietnamese locals, foreign businessmen need to combine with Vietnamese local manufacturers to have the opportunity to enter the market. The experimental machine needs to have the function of fixing fixtures

with the gradual growth of per capita income in Vietnam, its LED home lighting market has also begun to flourish. Therefore, for LED manufacturers, local brand management and channel construction will become the key to expand the market

Indian lighting market

India has a land area of 2.98 million square kilometers. As the largest country in the South Asian subcontinent, its population is second only to China, and it is the second most populous country in the world and the eighth largest economy in the world. India is relatively deficient in natural resources, mainly agriculture, and its service industry has developed rapidly in recent years. The average living standard of Indian people is low, and the lighting market is still in the low-end wandering stage. Therefore, although the Indian lighting market has great potential on the surface, it is low-end, price sensitive, and there are trade protection measures, low user credibility, long product declaration cycle, poor safety and health conditions, low efficiency and other problems

although India has relatively large-scale production capacity of lighting products, there are a large number of lighting product incoming assembly enterprises (semi bulk assembly SKD and full bulk assembly CKD). This is because it does not have the supporting capacity of a complete industrial chain. A large number of raw materials, components and semi-finished products of the lighting industry still depend on imports, and China is its main source. According to statistics, in 2016, China's total lighting products exported to India amounted to 923million US dollars, a year-on-year decrease of 20.43%, due to the vicious competition caused by the decline in the export of the whole lighting products and the loss of the whole industry. Among them, LED lighting products were 334million, a year-on-year decrease of 16.05%, falling to the 14th place in the export destination country

in recent years, India's entire lighting industry has grown at a relatively rapid rate. By 2015, both the amount and quantity of traditional lighting products had negative growth, while LED lighting products still maintained a certain growth rate, which has reached 28% of the entire lighting industry. It is understood that the indoor public areas in India are dominated by fluorescent lamps. In some areas, due to the unstable voltage, the consumption of incandescent lamps is considerable. More than 90% of compact fluorescent lamps are dual u and 3U products. In addition, India's national flower lotus shaped energy-saving lamp is also widely used in Indian daily life. In terms of outdoor lighting, high-pressure sodium lamps and metal halide lamps are the mainstream. In general, the application of LED lighting is still in its infancy

India's lighting power consumption accounts for about 18% of the country's power consumption. The government hopes to reduce the lighting power consumption to 13% by 2020 by promoting LED lighting products. India's economy has developed rapidly in recent years, infrastructure construction has increased, and has a population of more than 1.3 billion. It is expected that the lighting market will grow at a faster rate. In addition,

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